Friday, May 30, 2008

ublo presentation

video

Thursday, May 29, 2008

ublo business card - again again

There's a reason we have deadlines, to stop tweaking!
Ok so I've tweaked the business card again, reducing the size of the logo on the front, adding a small logo to the back and re-working the alignment and gradients to make it all flow.
It ties into the rest of the suite better now .

Sunday, May 25, 2008

ublo tradebooth


The concept of the trade booth design is to create a feeling of welcome and excitement. All elements have been designed in such away to allow re-configuration for each trade show venue depends on the position of the booth and the flow of traffic.

The main feature will be a large, 3 meter, display board crafted from lightweight polycarbonate sheeting. Printed with the ublo logo and logotype on a gradient background. This board will be mounted on light weight aluminum stand and will be easily detectable for storage and transport.

A least one other display board will be crafted as illustrated, this board will be a .5 of a meter wide and feature the logo as will as a text block of product or company information. There is flexibility for up to three such board, depend on the final client needs.

A light weight shelving display unit in the same aluminum as the display board stand will serve to display the product line brochure, business cards and any other collateral the client decides upon.

A modern white coffee table will also be used for some collateral display as well as a focal point for perspective investor discussions. Seating will take the form of three green armchairs is a contemporary design to continue the identity colours.

As stated above the arrangement of elements is designed to provide flexibility working with the display space that is likely to have variations to do with traffic flow and position at different trade show. However the basic configuration is shown below.

ublo website

The ublo website is a statement on minimalism, the products are what do the talking. Little else is needed. This is an example of one product image that works particularly well on the opening page. It would be possible to provide the home page image on a random display system of a selection of images to maintain excitement in the site for subsequent visits.

The navigation system is designed to easy to use and simple yet stylish. Other than the 'ublo' and logo which will link to the home page, it is a simple text display in the ublo font 'existence' on mouse over the type colour will change to green as in the darkest green in the logo as the main green gets lost amidst the heavy white space and interferes with readability.
The green will remain when the appropriate page is on display. The product link will open a secondary menu in a small font size of the products that are available for viewing. Each product will show a large image with the appropriate descriptions below.
Where applicable multiple angles, detail images or further information of the product will be available via a simple previous/next arrow system that will go green, as shown, on mouse over. Where ever possible products will be displayed on the white background, however if a black background is needed it will have rounded edges maintaining the style from the brochure.

Thursday, May 22, 2008

ublo business card - again

Upon reflection I wasn't happy with the business card, whilst it is serviceable it didn't sing so I thought I'd have another look at it and I am much happier with this option.

ublo brochure

The brochure - coverback cover
the inner fold
and the inner spread

The text is random text taken from 'designer text.rtf' and will need to be modified when the appropriate text is provided by the client.

Tuesday, May 20, 2008

ublo letterhead



Clean, crisp and stylish I hope :)